For those who didn't come along, we spent an hour ranging across different topics in ARGs, everything from business models (are we soon going to see a successful subscription-based ARG?) to the nature of the collaborative communities that play ARGs, and testimonials of how playing ARGs changes people for the better.

In particular, the idea of doing a whitepaper came up, and it seems there's enough material and enough immediate value to people that this is something we should start looking at seriously. The biggest challenge looks like it's going to be time, an especially scarce resource for PMs, but if many people chip-in with small amounts, we should be able to get something excellent together.

If you have any ideas or requests for stuff to include in a whitepaper, or feel like helping, please throw them out on the mailing list, or drop me a line (adam at mindcandydesign.com).