How to announce a conference

Since the beginning of 2007 I received about 10 emails telling me that there will be an "Electronic Entertainment Expo" in Australia somewhen end of March 2007. All the emails contained tons of pictures and the text that I should not "MISS OUT ON BEING A PART OF THE BIGGEST SHOW IN 2007".

If the expo is as big as the amount of mails sent, they are definitely right about "the biggest show". Now this is what I call marketing.

Update (24.1.2007)
Another email from the same event. They really are working on getting an entry in my blacklist.