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November 14, 2003
Games for the whole family...
I recently received a piece of print-spam from <a href="http://www.blockbuster.ca/">Blockbuster</a>. They were pushing the latest releases, their "club" program and some coupons, etc. But, tucked in amongst the promo bits was a section on "Entertainment for the whole family", where they proclaimed their support for the various media ratings systems. Nice.
<div align="center"><a href="http://www.igda.org/blogs/realitypanic/bb_esrb_big.jpg"><img src="http://www.igda.org/blogs/realitypanic/bb_esrb_small.jpg" alt="Blockbuster page scan" border=0 width="192" height="246"></a></div>
They even have a trademark on "Youth Restricted Viewing" policy. Nice.
As an interesting aside, I heard from an inside source that of the retailers who actually have a formal ratings policy, the degree of enforcement at the point-of-sale is in the 50% range. Nice. But, that aspect was never <a href="http://www.ftc.gov/opa/2003/10/shopper.htm">reported on</a>. Not nice.
Posted by della at November 14, 2003 01:50 PM
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