EA Montreal's Schneider: Who Do We Make Games For?

Article Brief:

"Do we make products for ourselves or for our customers?" asked Reid Schneider, EA Montreal's head of the Army of Two franchise, in a lecture at the Montreal International Game Summit.

Full Article: http://www.gamasutra.com/view/news/26103/EA_Montreals_Schneider_Who_Do_We_Make_Games_For.php

My Feedback:

Lingering about in my mind every time I spark a new game idea is whether to make it the way I see it or design it to please the audience. The thing we all have to remember is that video games are a business which relies on consumer investment. However, I agree with Schneider that we can do it both ways, make games for ourselves and the consumer. Another point Schneider made is about choosing your audience rather than trying to appeal to everyone.