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Casual Games and Serious Games Lecture May 25th

In part 2 of our back to back May extravaganza, we are proud to be a
host of a lecture at the Art Institute on May 25th.

Casual Games & Serious Games
Game Center Animation 21 Lecture Series & IGDA LA Chapter meeting
When: May 25, 2006 at 6:30 PM
Where: Big Room, The Art Institute of California - Los Angeles
2900 31st Street, Santa Monica, CA 90405

The May 25th session of the Animation 21 Lecture Series is dedicated
to two presentations covering Serious Games and Casual Games. In the
first session, Justin Lloyd, Director of Business Development at
Infinite Monkey Factory, LLC will speak about the Casual Games.
Casual game sales reached almost $1 billion in 2005 and are slated to
out-sell the "hardcore" gaming market currently dominated by the 18 to
34 year old male. With the advent of broadband internet access in the
home, the number of people looking for casual entertainment from their
PC has never been higher. Mr. Lloyd will be talking about what a
casual game is, how much they cost to develop, and where the market is
currently headed. He will also cover how cell phone games are a part
of this growing audience of casual game players and what the USA can
expect in the next five years based on trends currently taking place
in Japan and Europe.

Justin Lloyd specializes in cell phone games, casual games and
advergaming development. With 28 years of developing software and
hardware, 20 of them spent writing video games; he has developed
commercial solutions covering medical imaging, AI, compilers, computer
vision, video and robotics. In addition to over two dozen video game
titles on console and PC, and dozens of slot machines that he has
designed and programmed, Mr. Lloyd has a thriving career as a
technology and photo journalist, with regular contributions to Game
Developer Magazine and a regular book column. He teaches math, physics
and computer science to aspiring and professional game developers at
colleges in California.

In the second part of the May 25th Animation 21 Lecture Series, Sarah
Baisley, Editor in Chief of Animation World Magazine and www.awn.com,
an online magazine and news portal about animation, with over 200,000
readers in 150 countries, will speak about the rapidly evolving field
of Serious Games. She will be assisted by Christopher Harz, VP of
Strategic Development for IPv6 Summit.

Ms. Baisley began as editor and later associate publisher of Animation
Magazine from 1995 until 2002, taking it from a bi-monthly to a
monthly international trade magazine. A specialist in animation for 17
years, she has served as publicity director for Film Roman,
Hanna-Barbera Productions, The Taft Entertainment Co., Ruby-Spears
Enterprises and Southern Star Productions. Previously, she was an
award-winning reporter for the Los Angeles Times. She is an officer of
the Los Angeles chapter of the Society of Professional Journalists and
Women In Animation.

Christopher Harz is VP of Strategic Development for IPv6 Summit, a
high-tech company promoting the New Internet as a medium for gaming,
multimedia and mobile communications. Previously, he helped develop
SIMNET (SIMulation NETwork), the $240 million DARPA project that was
the world's first MMOG. Mr. Harz also co-produced online games for
major productions such as The Fifth Element, Lost in Space, Titanic,
and Xena, Warrior Princess. He was a pioneer of early interactive war
games for the RAND Corporation, the military think tank, and is now
finishing his doctoral degree at Pepperdine University in Malibu in
Game Based Learning for first responders in emergency situations.

For more information about these events please contact Bijan Tehrani
at (818) 613-4227 or btehrani@dljl.com.

Game Center partners are supporting Animation 21 Lecture Series:
Alias, AMD, Animation Magazine, Autodesk Inc., Softimage, F. Dice,
(IGDA) International Game Developers Assn., Luminetik Animation
Studios, Motion Analysis Corp., Nvidia Corp., PC Unlimited, Peachpit
Press, Pioneer (USA), Seagate Technology, SilverStone, Tyan Computer
Corp. and ViewSonic.

About The Art Institute of California, Los Angeles
The Art Institute of California - Los Angeles
(www.aicala.artinstitutes.edu) is one of The Art Institutes, with 32
education institutions located throughout North America, providing an
important source of design, media arts, fashion and culinary arts
professionals.

Posted by JeffLander on May 17, 2006 07:45 AM

Comments

Posted by: Tom Sloper at June 1, 2006 04:05 PM

Posted by: Justin Lloyd at July 5, 2006 02:51 PM