The Jalloo Festival of Animation and Games serves as a promotional event and a networking opportunity. New Brunswick’s GSA (Gaming, Simulation, and Animation) initiative needs a showcase event where current and potential Atlantic companies and their partners in this industry can show off their current abilities. NBCC Miramichi has mature programs that have been training for these industries for over a decade, and this event allows them to promote their programs to potential students and to combine their graduating students with potential employers. Speakers from all over the world will lend their expertise to panels and workshops as well as participate in events designed to allow perfect business networking opportunities. In short, Jalloo provides a chance to show and grow the GSA industries in the region, the province, and the Atlantic Provinces as a whole.