Electronic Arts Executive Vice President and Chief Creative Officer Bing Gordon to Keynote IGDA Business Summit
Video Game Industry Leaders Convene at 2004 Game Developers Conference to Tackle Issues Facing Game Studios Today
SAN FRANCISCO, CA - February 11, 2004 - The International Game Developers Association (IGDA) is announcing that EA's Executive Vice President and Chief Creative Officer, Bing Gordon, will keynote its Developer Business Summit, the organization's first ever "Think Tank" event. William (Bing) Gordon is a co-founder of Electronic Arts. As Chief Creative Officer and Executive Vice President, Gordon plays a key role in providing counsel to marketing, studio producers and development teams to ensure EA's leadership in the marketplace. The Developer Business Summit will take place on Monday, March 22, and Tuesday, March 23, at the 2004 Game Developers Conference, the world's largest trade event exclusively devoted to game creation, in San Jose , Calif.
Complete list of speakers include:
- Michael Gartenberg - Research Director, Jupiter Research
- Bing Gordon - Executive VP & Chief Creative Officer, Electronic Arts
- Robert Huebner - Director, Nihilistic Software
- Karl Jeffery - CEO, Climax Group
- Ray Muzyka - Joint CEO and Co-Executive Producer, BioWare Corp.
- Tamra Nestler Fionda - President & CEO, Tri Synergy
- Kathy Schoback - Director of Product Operations, Eidos
- Greg Richardson - VP Business Development, EA Partners
- Eric Zimmerman - CEO, gameLab
- Jason Della Rocca - Program Director, IGDA
Game studio heads, publishing executives and other industry leaders will gather to contend with some of the biggest issues facing game development studios today, including:
- Developer/publisher relations;
- Contract and negotiation practices;
- Risk aversion - licenses versus original content;
- Intellectual property rights;
- Financing and cash-flow management;
- Alternative business models;
- Corporate strategy and long-term planning;
- Retail and consumer relations;
- Promotion and marketing;
- Perceptions within the greater business community;
- Hiring and quality of life practices.
"The Developer Business Summit gives industry leaders a rare opportunity to come together and debate big industry issues in a neutral setting," states Jason Della Rocca, Program Director of the IGDA. "Attendees will attack these problems with their peers in small breakout groups, and will leave with tactics to implement, strengthen and grow their companies, and the industry as a whole."
To view the complete two day schedule or to register, please visit: http://www.gdconf.com/conference/thinktank.htm
About the International Game Developers Association (IGDA)
The International Game Developers Association is a non-profit membership organization that advocates globally on issues related to digital game creation. The IGDA's mission is to strengthen the international game development community and effect change to benefit that community. For more information on the IGDA, please visit www.igda.org or e-mail info@igda.org.