Design a game to be pirated

This is more a theorie, but I just thought I share it with you to get some feedback or more ideas.

The general idea is to create a game and "pirate it". Which means to publish it to p2p sites under the label of a Warez-Group.

The benefits would be that you will get a huge audience without any advertising. Especially for a small/indie game this could be a way to get attention to your game.

The drawback is certainly that no one pays for your game.

You need to sell something to make profit and since everyone allready got your game for free you have to sell content updates or addons. (Or anything else?)

What do you think about the idea? Can this work out or is it impossible to generate customers out of pirates? Are there special things to consider while designing a game for this audience?

best regards