Growing Your Game Studio Using Social Media Marketing

Learn why your studio doesn’t necessarily need a Twitter, Facebook, YouTube and million other pages, how to find new business opportunities and how to conduct customer relationship management using social media channels.

Whether you’re growing or starting a new studio, you need to know how to use this powerful and effective do-it-yourself marketing tool. Be prepared to grow faster, create better relationships and build awareness for your game studio.

Start-ups in any industry often face one big challenge: getting their name out there. No matter how talented your team is; among hundreds of similar companies, it’s difficult to raise awareness, generate revenue opportunities or create client relationships without proper marketing. However, it can be equally difficult for start-up studios to invest in high-cost traditional marketing methods. How can you grow your game studio’s brand and still cut yourself a paycheque? Enter social media marketing.

Most companies seem to regard the practice as periodically posting a Twitter, Facebook or b log post. In reality, social media is so much more: opening a gateway to conversation, connection with your clients and vendors, driving awareness and visibility, and conducting market research and monitoring – all at little to no cost. Together, social media platforms can be stronger than they are individually and if used correctly, can provide significant return-on-investment. With companies emerging who specialize in social media management, lead generation and monitoring – you can’t afford to miss out on including it in your marketing efforts.

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Matt is the Business Development Manager for Snowed In Studios, an emerging video game and interactive media development company in Ottawa. The studio offers engineering support, game development and technical consulting services and has collaborated with such renowned clients as Eidos Montreal and Behaviour Interactive. Matt holds a bachelor's degree in International Business with a concentration in International Marketing and Trade. His specialties include the use of social media for business development, marketing design and communication and client relationship management (CRM).

When Matt started his position at Snowed In Studios, the company conducted no external marketing initiatives and rightfully held its "start-up" status. Today, Matt has expanded the company's brand presence and identity, awareness and visibility using do-it-yourself Web 2.0 tools and approaches. As a result, Snowed In has grown its customer base, portfolio and profitability. In under a year, the company has begun to shed its start-up status and gain a positive professional reputation within its community and beyond.

This event is free for IGDA members.

A $5 cover charge will apply to non-members  which includes a complimentary drink..

 Sponsored by MAGMIC & Exocortex Technologies