|IGDA Webinars - 2013 Archives|
IGDA Webinars - 2013 Archives
2 May 2013, Marketing for Game Developers Who Like to Score Big
The saying is, "Build a better mousetrap and they will come." But the reality is, if nobody has heard of your mousetrap -- your game -- nobody will come, no matter how enticing the cheese. And that's where marketing comes in. Intended for game developers with little or no budget and little or no knowledge of marketing, this webinar will teach you the fundamental tools you need to market your game. You will learn how to create a solid marketing plan.
Presenter: Erik Sebellin-Ross, a marketing consultant with nearly a decade of experience managing PR, social media, and integrated marketing campaigns for clients including Intel, Microsoft, and Hewlett-Packard.
Sixty-two percent of developers indicate their job involves crunch time; nearly half of those work more than 60 hours per week during crunch. Read the press release.