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January 09, 2006
Topic for Discussion: Where does sex NOT sell?
The adult entertainment industry is huge (the last figure I saw was somewhere around $10B in the US alone). This would tend to support the "sex sells" theory of marketing.
And yet, my web searches fail to turn up adult-themed breakfast cereals, light bulbs, or vacuum cleaners (among other things).
It's possible that there are some huge untapped markets out there, just waiting for adult entrepreneurs to pounce on. I think it's more likely that certain markets simply don't lend themselves to adult entertainment, for whatever reason.
Are there any rules or guidelines here? And if so, how can we apply those to games? Can we show, for example, that certain game genres are more or less subject to being 'sexualized' than others?
Posted by IanSchreiber at January 9, 2006 11:08 PM | Discuss this post on our forums