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April 06, 2006
More on the Harvard Study: Ratings Deathmatch
Here's an interesting scan:

What you're looking at is GTA: San Andreas (left) and the DVD of Shaun of the Dead (right) side by side.
The ESRB label is much larger and in a legible font color. The DVD label is certainly more difficult to see.
Descriptors are clearly missing from this DVD label. It contains the descriptors "zombie violence/gore and language". According to the source who sent this to the Sex SIG, "Hardly a shot goes by in Shaun of the Dead where someone's not drinking a pint or smoking a cigarette, but I don't see Yee or anyone else demanding the MPAA be banned, burned, fed to lions, and their new liony hosts burned."
All in all, I firmly believe we need to start working together and stop meeting on the floor of the Senate. Politicians need to get involved beyond the soundbyte. Researchers would do well to study our industry in conjunction with others to give their research some perspective. We, as an industry, need to be open and receptive to criticism and be willing to iterate should people find a way to improve our existing system. Firing off statements isn't going to do a damn thing to protect the kids. Ultimately, we need to work together, and those doing the work need to be well informed.
Looking at that screen above? I'm not feeling too bad about how we're doing overall.
Posted by BrendaBrathwaite at April 6, 2006 08:12 AM | Discuss this post on our forums